It has been a couple weeks since I posted a blog here. I had not planned to take a break from posting but when life pummels you with one thing after another, you have to pick your priorities and be honest about your limits. The problem is, organization and those well laid plans tend to just fly out the window when that wrench gets thrown into the cogs. But that doesn’t need to be the case. You just need a plan for when your plans don’t work out.

This month I was forced to restructure my work life, I got sick, and ended up with a bigger workload than expected all while working on a new collection of art. Suddenly I found myself having to choose between keeping up my on-line presence and other really important things, like sleep.

Instead of flailing about trying to make it all work, I was able to shift quickly into a plan B because I had already determined my priorities. I decided long ago that I would not compromise the quality of my work by regularly operating sleep deprived so I made sure I was getting 7-8 hours a night. I had also decided that the completion of the new artwork by the end of this month was a priority over all my other work so I headed into the studio first thing every day to be sure I would get done what I had slated for that day. All my other usual activities were relegated to later in the day the most important ones being done first and if bedtime rolled around with a few things still not done, they were at least the items that I already knew I could manage to do without.

If I had not had a clear idea about what was most important for this month and long ago had resigned myself to not being Superwoman, the many unexpected interruptions could have completely thrown off all my plans. Being prepared enabled me to complete some great art work and as a result I won Judges’ Choice for best body of work at the Mile Hi Art Show I participated in this past weekend.

Life is one long string of interruptions. Things do not usually go as planned so if you expect to make your long term plans work out, you need to have your priorities predetermined and know what you will be willing to give up when necessary. Then, once you get through the unexpected detour, you can get yourself back on track knowing you have had some success, which will keep you motivated and on track for the long haul.

Most creative work requires a lot of time working alone. Unlike most jobs, you don’t usually have a whole team of other employees to confer with, to pass off tasks to when your work load gets too heavy, to get regular feedback from, or to get that needed push when your enthusiasm starts to lag. This is both a boon and a detriment to your work and your state of mind. Not being pestered constantly is great for your productivity but it makes it much harder to work through design issues, plot problems, and other creative blocks. So, set yourself up with a social and feedback oriented network or two, something you can control but will get the interaction you need to keep going and to keep your work fresh and inspiring.

If you’re reading this, you probably are already involved in some social networking. But how do you use it? Is it just where you vent or chat about your day or read through the latest gossip? Venting and keeping up with the latest chatter is fine and even necessary for you as a social creature but if that’s all you’re doing, you’re wasting a great resource that can help inspire, promote, and grow your work and/or your business.

Whether it’s Twitter, Facebook, MySpace, Squidoo, blogs, or whatever, take time to interact with others. This means not just reading and posting your own thoughts but discussing what others post or respond with, exchange ideas about your craft, comment on other people’s work, ask for comments on your latest creative endeavor, query about how other creatives handle issues with the medium you work with, and share resources you find. Not only will you build a very solid network of people you may even come to call your friends, but you will get the innovative insights, motivation, and new information you need to expand your talent and your market.

Being a creative can get mighty lonesome if we allow ourselves to be cut off from the rest of the world in order to spend time creating. But making social connections can also be addictive. You need to spend some time every day reaching out to your network, just not hours at a time. Be conscious about how much time you spend on your networking, maybe even budget or schedule time for it. Just don’t ever feel guilty about taking time away from your craft to reach out to other creatives. It’ll help you (and those you interact with) create better work and enjoy being a creative even more.

First of all, I apologize if the title of this blog gets that Bonnie Raitt song stuck in your head. If it makes you feel any better, it’s torturing me non-stop as I write this. But I figure it could be worse so, onto my thoughts sans the theme music.

I spend a fair amount of time emphasizing word of mouth as a primary goal when consulting with clients on marketing their services & goods. I often refer to it as encouraging the messenger (see ‘It’s the Messenger not the Message’  http://asageinreallife.com/?p=31) because as one person (or even as a small team) you can only reach a relatively small number of people in a real, connected manner so you need your contacts and network to connect with their people and pass on your message. But the question is, what will motivate them to recommend you?

Seth Godin got me thinking about this after I read his blog about what he calls ‘the first circle. Basically he’s just bringing into focus how important your connection is to your immediate contacts versus worrying about the number of contacts you have. (http://sethgodin.typepad.com/seths_blog/2009/09/the-big-drop-off.html) That’s because you aren’t really marketing to your first circle as much as trying to market through them.

Your first circle–or first messengers or direct connects, whatever you want to call them–are the people you want to spend your resources on. If you skimp and do nothing but Twitter about what you have for sale, you aren’t going to have much effect. You need to give them a reason to pass the word along, a reason to talk about you.

You can do this a number of ways. Making humorous comments, videos, and pictures are great as are items that are visually or situationally amazing –just think of what makes the biggest hits on YouTube and what most of your forwarded emails are about.  Sending out messages with items of high value to your market such as novel advice or links to great resources will make people remember you. My favorite method of connecting and getting my messengers to pass the word along, though, is to help them out first. Appreciation is an intense motivator.

Instead of wasting time (and money) sending out announcements and sales pitches, try investing your time and effort in personally chatting with your contacts–especially to encourage or compliment. Buy a product or employ their services if they have something to sell. Or help them in their endeavors by spreading the word, offering your professional advice for free, or connecting them with others who can help them out further.

If you do things like this, your first circle is going to talk about you. Not only that, but you will also get that very necessary personal interaction that will translate into more enthusiasm for your own work and industry, not to mention the seredipitous encounters that result in great friendships and even business ventures along with more sales and exposure.

So go ahead … give them something to talk about. Then go throw on a CD of Patsy Cline or Queen or whatever floats your boat to get that song out of your head. Sorry about that …

When trying to get work or sales, go big. Don’t be tentative or start small. It’s like playing the stock market. If you only put in a few bucks on a questionable stock, you won’t get much back if anything. There’s just no point in doing that. However, if you put a good chunk of money on a few proven stocks, chances are you will get a very decent return. What you put out in both time and money to build your business needs to be similarly worthwhile.

For instance, if you are going to advertise, don’t keep putting up .20 cents a day banners on small sites with low traffic. Instead, spend $200 on a small color ad in a moderately well circulated magazine that people re-read such as technique and visual magazines. People will be seeing that ad for months if not years.

If you peruse the on-line lists and services for clients and projects, don’t bid on just one at a time and then hope it comes in. Write up a few template proposals with fill-in the blank sections to customize the bid with your relevant experience and how you can help them (it’s always ‘how you can help’ not ‘this is why you should pick me’) as well as the bid details, and send out several a day. You might get multiple acceptances at the same time but then you get to pick and choose.

Same thing goes with all your networking. If you have accounts on Twitter, Facebook, and/or MySpace get on there every day and interact with people. That stuff only works if you use it often enough so people know who you are and remember you when they need help with their website or need a cool handmade present for a picky relative. Same goes for blogs—if you have one, contribute several times a week which gives you more for the search engines to find and gives readers a reason to follow you. It’s all top of the mind marketing and promotes word of mouth.

If you have to budget your time and funds (and we all should to some degree), then go as big as you can with what you have. Don’t blog and keep up four or five social networking accounts if you can’t put aside the 2-3 hours every day to attend to them. Pick just a couple online services and work on them well and often. If you can’t put out a few hundred for an ad each quarter, don’t spend money on advertising. Spend what you can on improving your website and SEO or to get a customized Twitter background or new business cards.

It just comes down to, don’t do it unless you can do it well. Otherwise it’s just wasted time and effort.